Mercedes-Benz it set to expand its popular music download service by featuring a monthly magazine on Mercedes-Benz TV.

Mercedes-Benz Mixed Tape has proved very popular since its launch in 2004 and it will be expanded with a monthly show on Mercedes-Benz TV featuring videos, album reviews and artist profiles.

Dr Olaf Gottgens, vice president of brand communications at Mercedes-Benz Cars, said: "By taking Mixed Tape to the next level and integrating it into Mercedes-Benz TV we have created a platform for informative and interactive branded entertainment."

Each show takes a different theme with the launch show on February 28th (Thursday) exploring ‘modern vintage’.

Featured on the first show will be Mark Ronson - the producer who has worked with stars such as Amy Winehouse and Bob Dylan.

Jennifer Lopez’ single, Hold It Don’t Drop It, will be the video of the month while Natalie Gardiner’s new record, Slowly Softly, is album of the month.

The shows will be available online for six months.

What are these icons ?

This entry was posted on Tuesday, February 26th, 2008 at 4:05 pm and is filed under Company News. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.