Fans of Mercedes-Benz can now share their experiences with the world in the form of the ASMALLWORLD online community.

The community is an invitation only network that comprises over 300,000 members from more than 200 countries and brings entertainment, blogs from prominent personalities and invitations to its members.

"The partnership with the ASW community enables us to reach a young, influential target group, and to become part of their everyday interactions," said Dr Olaf Gottgens, vice president of brand communications at Mercedes Benz Cars.

"This partnership opens up a new channel that makes direct dialogue possible," he added.

As part of the new scheme, Mercedes-Benz will sponsor the new ASW TV feature and will be the first ASW brand partner to broadcast.

Joe Robinson, chief executive officer and president of ASW, said: "A partnership of this magnitude has yet to be seen on the internet, the collaboration holds exciting possibilities for all involved."

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