Mercedes-Benz: A Winning Brand
January 25, 2012
When 6,000 UK shoppers were asked which brands they would recommend most to their friends or colleagues – guess who came out on top?
With a Net Promoter Score (NPS) of 66% Mercedes-Benz ranked second (just behind haircare brand Kerastase with 80%) outdoing the likes of Apple iPhone in third place (60%), Cohiba in sixth (57%) and Audi in ninth (52%).
Calculated by the percentage of people rating the brand highly on a scale of 1–10, minus the percentage of those rating it between 0-6 – the NPS is a good indicator of consumer attitudes in the UK.
Bain & Company, the authors of the report, say that advocates such as family, partners, friends and experts are the single-most important influence on brand choice. So all in all, we’re delighted to be rated one of the UK’s top 10 most advocated brands – second to premium haircare of course!
See the survey here.
Tell us what you think on Twitter via @MercedesBenzUK.
Coming soon: CAP Recommends