New Brand Ambassador Novak Djokovic
April 25, 2012
We’re delighted to announce that the world No. 1 tennis player, Novak Djokovic, has become the new brand ambassador of Mercedes-Benz Serbia and Montenegro.
With a string of Grand Slam Championships under his belt, Novak Djokovic is arguably one of the greatest tennis players of all time. And now in a flourishing new partnership, Serbia’s most popular sportsman has partnered Mercedes-Benz as a brand ambassador.
Andreas Binder, CEO of Mercedes-Benz for Serbia and Montenegro, expressed his delight saying: “We are more than happy that Novak Djokovic became the ambassador of our brand, especially in this year as Mercedes-Benz and the whole world are celebrating a big anniversary of the patenting of the first car in the world. Novak’s appearance and tennis skill are fully representing all the values that Mercedes-Benz is underlying.”
As the official vehicle of the Serbia Open, Mercedes-Benz enjoys a proud association with the world of tennis. Speaking about the role as brand ambassador, Novak Djokovic said: “I am pleased that we have achieved this partnership. This year is the best year of my career and I also know that this is especially significant for Mercedes. My family and I love Mercedes-Benz, which is the undisputed leader in the automotive industry.”
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