Mercedes-Benz S/S 2013: Form follows perfection
July 11, 2012
This season’s fashion collaboration for Spring/Summer 2013 is here, hot from the studio for your viewing pleasure.
Created by legendary fashion photographer Mario Testino – ‘Form follows perfection’ stars supermodel Joan Smalls, sporting a Mohawk and tight vintage catsuit, alongside the object of her desire, the CLS Shooting Brake, in a visual that is both futuristic and arresting.
Testino described the inspiration behind his campaign saying: “I decided to create a picture that tells a story of the most sought after objects and design that stay in history and are preserved forever; with Joan Smalls – for this campaign made up to be like some character from the future – taking the CLS Shooting Brake with her into the unknown and leaving everything else behind.”
In addition to captivating photographic images, Testino has also created a fashion film in which Smalls unveils the car, a modern masterpiece hidden among the world’s most precious gems, and drives away, laughing audaciously.
Watch the Behind The Scenes film below:
The S/S 13 ‘Form follows perfection’ campaign is the latest in a dazzling series of exceptional visuals celebrating the inimitable combination of design and style that is Mercedes-Benz. It follows the likes of Julia Stegner with the SLS AMG shot by Nick Knight; Milla Jovovich in the Mercedes E-Class Convertible by Miles Aldridge; Terry Richardson’s images of Jessica Stam poised on the roof of the Concept A-Class, and last season’s Lara Stone with the SL Roadster presented by Alex Prager.
Heralding a new era in Mercedes-Benz design language, the radical CLS Shooting Brake is renowned for its elegant masculinity and sportiness. Together with the lithe, athletic stance of Joan Smalls, this avant-garde visual represents the essence of perfection.
Find out more about the new CLS-Class Shooting Brake here.
Tell us what you think on Twitter via @MercedesBenzUK.