London Fashion Week 2012
April 24, 2012
A shared passion for design, creativity, quality, style and innovation makes Mercedes-Benz and the world of fashion a perfect fit. So earlier this year, we were thrilled to once again sponsor London Fashion Week 2012, one of the undisputed highlights of the fashion calendar.
During the event, which ran from February 17th – 22nd, we not only supplied luxury vehicles to ensure that designers, models, press and other VIPs arrived at catwalk shows and after parties in comfort and style. We also sponsored shows such as RAKE menswear, which wowed the crowds on menswear day.
But it didn’t end there. We even created a memorable film and photo shoot to complement the London event. Directed by filmmaker and photographer Alex Prager, it featured supermodel Lara Stone dressed in Calvin Klein and sporting the ultimate accessory – the stunning new Mercedes-Benz SL Roadster.
In addition, our ‘Voices of Fashion’ digital channel offered exclusive content throughout London Fashion Week 2012 – and it continues to offer unrivalled access to many of the biggest names and hottest news from the world of fashion.