RAKE and Mercedes-Benz at LFW 2012
April 22, 2012
On Wednesday 22nd February, Mercedes-Benz proudly hosted the final catwalk presentation of menswear day during London Fashion Week 2012: the eagerly anticipated RAKE show at Claridge’s Hotel.
An excited crowd including Amir Khan, Tinie Tempah, Dermot O’Leary and Kelly Brook, all of whom were on hand to see RAKE unveil their Autumn/Winter 2012 collection. Putting a modern twist on quintessentially British ‘country’ tailoring, the range combined elegant, timeless style, refined luxury and impeccable attention to detail – all qualities very familiar to Mercedes-Benz.
As RAKE designer Clive Darby explained, “The Mercedes-Benz link works perfectly because we share a modern philosophy: a commitment to making our products as beautiful on the inside as the outside.”