Mercedes-Benz UK unveils its first iPad Brochure App
February 20, 2012
Mercedes-Benz UK has unveiled its first iPad Brochure App – an innovative, interactive experience that compliments traditional paper brochures with a more engaging way to experience the C-Class Coupé.
The interactive part of the app is split into three sections: Design, Performance and Technology.
Each section has three or four topics to explore:
- features the information on the Panoramic sunroof, the ability to compare Model lines, and the interactive Configurator.
>> The Performance section allows customers and prospects to explore the engine options available on the C-Class Coupé, as well as information on systems such as Dynamic Handling Package. This section also features an in depth look at BlueEFFICIENCY – efficiency technology that’s standard on every car.
>> Technology looks at in-car Multimedia, and state of the art safety features, including Driving Assistance Package, and a demonstration of the Intelligent Light System.
This new approach to customer engagement guides customer engagement enables customers and prospects to experience more of the C-Class Coupé design, performance and technology. With all the information of the brochure and the price list combined, the app carries a wealth of content. But that is not all: the interactive section makes use of the iPad’s capabilities and informs as much as it entertains.
David George, Marketing Director Mercedes-Benz Cars said: “We live in a culture that’s almost always on-line, and is used to rich media experiences, and our new iPad Brochure app really brings the C-Class Coupé to life.
“Rather than having to wait for a brochure to be delivered, or read a PDF of a paper product, the new app is instant, and it shows the vehicles’ features and functions in attention-grabbing ways.”
The app is available from the iTunes App store as well as the download page on the Mercedes-Benz UK website: mb.co.uk/ccoupeapp
Tell us what you think on Twitter via @Mercedes-BenzUK.
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