The new A-Class makes its TV Debut
May 25, 2012
The eagerly anticipated new A-Class is set to make its first ever TV debut with an innovative ad campaign on Saturday 26 May.
Launching during the England vs Norway international friendly, the advert will be shown at various times throughout the weekend. Viewers can expect to catch a glimpse of the striking new A-Class during Lord of the Rings: The Two Towers (C4, Sat), CSI:New York (C5, Sat) and Location, Location, Location (More4, Sat).
Synchronised with Press, Online and Mobile advertising, this boundary-breaking campaign is also reaching the audience through a new partnership with Spotify – a digital music service that provides access to millions of songs. We’re inviting listeners to tweet their preferred song for the ad in order to qualify for a Spotify Premium membership.
Combining innovative technology with dynamic design, the new A-Class represents a whole new chapter in the compact class. Its sporty exterior is characterised by striking sculptural lines and dramatic features including a unique ‘diamond’ radiator grille, distinct alloys and LED daytime running lights.
In addition, a beautifully appointed interior combines sports styling with high-quality materials, while sophisticated technology such as the COMAND Online multi-media system offers high-speed internet access while on the move.
The new A-Class will officially hit UK showrooms in January 2013. Stay tuned for further updates.
Watch the TV Ad here.